What Are SMART Goals?

Before we launch into talking about the types of goals we can set, I think it’s important to start with a solid definition of the type of goal we’ll be talking about this month. My grounding for goal setting is to set a SMART Goal.

S – specific

M – measurable

A – achievable

R – relevant

T- time-bound

Usually, this type of goal is used in the professional world, but I would contend that much like Bolman & Deal’s four-frame management model you can apply the principles of SMART goals to any area of your life.

Photo by Brooke Lark on Unsplash

To illustrate the concept of a SMART goal I’m going to take one of the goals I’ve set for myself this year and break it down. If you’re anything like me, a realistic visual is really the best way to go.

S- My goal is to have three posts a week go live on this website.

M – This particular goal is easy to measure. You and I will both know if I’ve reached the goal once we get to December 31, 2018, and you’ve visited my site three times a week and read something new and unique.

A – For this goal, achievable is something of a stretch. Prior to the start of the year, I’ve engaged in some serious planning and time management. While you see that this post went live on January 3 I am actually writing it on December 22nd, 2017. As a full-time employee (that means 40 hours a week in the United States), a graduate student, a mama to two little girls, and a partner to the most amazing spouse on the planet working ahead is just part of my regular everyday life.

R- I believe this goal is relevant because it will help me build my brand and create quality content that’s related to my long-term goals.

T- This goal is time-bound because there is a weekly “quota” to meet and it’s bound to this year.

How can you break down your goals to fit the SMART model?


Photo by Mikito Tateisi on Unsplash




1 thought on “What Are SMART Goals?”

  1. SMART goals are wonderful – while doing our strategic planning for the next couple of years, the Multicultural Advisory Committee used the SMART goals setup.

    I’m still working on some personal goals – life has had some major upheavals recently.

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